Find The Deep
Find The Deep is a Denver start-up with the goal of becoming the world standard for discovering electronic music. Specifically, they want to help a more mature audience find music that isn’t the typical rave or EDM scene. Complete with exclusive interviews, a robust event calendar, social feeds, and deep search features, the website design poised them to meet their goal and exceed it.
My goal in creating the site was to make content as accessible as possible and give the user as many jumping off points as possible to get into the interior pages. I used a lot of transparencies, overlays, and blurs to give the site as much depth as possible and create a striking visual style.
The site designs I created allowed the client to receive funding from investors, proved to be effective in client and user testing, and led to a successful product launch with more features and initiatives being added regularly.